Dog care
as nature intended
Care, tailored to the animal
Caring for a dog means more than washing and brushing. It's about supporting a natural balance in skin, coat, scent, behavior, and health. In nature, a dog doesn't need shampoos or sprays. But in our living environment, where we cohabit, travel, and live indoors, their care sometimes requires attention. Preferably as gentle and natural as possible.
At Natuly, we don't look at what "the market" dictates, but at what a dog truly needs. Simplicity, calmness, natural ingredients, and routine—that's the foundation.
Some situations require a little more support for the skin and coat, especially during certain seasons or in an environment where your dog frequently comes into contact with nature. In such cases, you can choose Natuly's ATV products, grooming products based on natural ingredients, packed with herbal extracts.
The ATV powder and balm can be easily applied to specific areas of the coat that are sensitive to external influences. Without chemicals, without fuss, simply tailored to the animal. Wonder Balm can be used for dry or irritated areas, paws, or the nose. Pure nature in a jar, always handy to have with you.
The skin: sensitive, protective, and self-healing
A healthy, shiny coat starts with what your dog receives from within. The condition of the skin and hair is often a reflection of overall well-being and nutrition. Instead of correcting from the outside, at Natuly, we prefer to look at support from within: through nutritious ingredients, a balanced diet, and natural supplements.
The role of fatty acids
Essential fatty acids such as omega 3, 6, and GLA are naturally present in, among other things, organic hemp seed oil. This oil contains a balanced ratio of fatty acids that aligns well with the daily needs of dogs. Hemp seed oil is also a plant-based source of valuable nutrients and is often used as a supplement to a balanced diet, especially when there is a need for skin and coat support.

Coat-friendly trace elements
Nutrition plays an important role in building and maintaining a strong coat. Natural sources of trace elements, such as seaweed, provide nutrients like zinc, copper, and iodine. These elements are involved in keratin formation and can contribute to the normal structure of skin and hair as part of the diet.
Peat extract is an ancient mud rich in minerals, trace elements, humic and fulvic acids. It is a perfect addition to the daily diet. Peat extract is 100% pure nature and is valued for its versatility. When given together with Bokashi, they enhance each other's effects. You'll read more about Bokashi shortly.
Herbs in the diet
In the wild, animals instinctively select certain plants or herbs. Some of these herbs, such as nettle, chamomile, and dandelion, are traditionally used as a supplement to a varied diet. They fit within a holistic view of nutrition where not only macronutrients, but also plant-based elements are part of the daily menu. If you are looking for a true herbal booster, we recommend taking a look at bio-chi.
The importance of digestion
The condition of the coat is closely related to the functioning of the digestive system. When the digestive process runs smoothly and nutrients are well utilized, it often shows on the outside, in supple skin and a shiny coat.
Bokashi aligns with a natural way of feeding, which also pays attention to internal balance. In our view, it is often a missing puzzle piece in a varied diet, fermented food with an eye for the role of the microbiome. Combine it with peat extract for optimal effect.
Scent: natural is not odorless
A dog smells like... a dog. And that's okay. A natural body odor is part of it. Excessive odor can be a sign of imbalance in diet, skin health, or stress.
Instead of odor-masking sprays, you can address the root cause: adjusting diet, supporting gut flora, and ensuring sufficient exercise and rest.
Paws, ears, eyes: small maintenance with big impact
- Paws: Regularly check for cracks or sores, especially after walking on paved or salty surfaces. Wonder Balm can soothe and protect here.
- Ears: Preferably not too much cleaning, unless necessary. Clean ears only for excessive earwax or itching. Consult a (holistic) veterinarian if in doubt.
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Eyes: Tearing can indicate dust, nutritional imbalance, or allergy. Clean gently with lukewarm water or a hydrolate like chamomile.
Rest, rhythm and touch
Natural care is more than just products. It's also about how you interact with your dog. Regularity in walking, sleeping, eating, and rest periods helps your dog stay relaxed and balanced.
Touch, such as gentle brushing, massaging, or simply placing your hand on their back, has a calming effect. It strengthens your bond and helps relieve tension. Just like in a pack: proximity is safety.
At Natuly, we choose gentleness
We believe in care that supports the dog's natural system, rather than taking over or disrupting it. We opt for simple, pure ingredients from nature, tailored to the animal.
Whether it's a balm for paws, bokashi for the gut, or ATV as a remedy for creepy crawlies: the basic principle always remains the same. As little intervention as possible, as much strengthening as possible.
Dog Grooming
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Diatomaceous earth
Regular price From €14,50Regular priceUnit price / perSale price From €14,50 -
Wonder Balm
Regular price From €8,25Regular priceUnit price / perSale price From €8,25 -
EM-Ceramics
Regular price From €4,50Regular priceUnit price / perSale price From €4,50 -
Multi-task
Regular price From €18,76Regular priceUnit price / perSale price From €18,76




